Paul Rosso Can Sell Your Home!

There are five key factors involved in determining how long it may take to sell your home.  If you understand these, you'll be more comfortable with the sales process, and better able to make the best pricing and marketing decisions for your home.

  • Price: If your home is priced too high when it is first listed, it won't get the exposure it would if it were competitively priced.  A careful review of Comparable Sales in the area will help you in working with me to establish the best listing price for your home.
  • Location: This is the single most important factor in determining how quickly, and for what price, your home will sell.
  • Condition: The better your home shows, the easier it will be to sell.  Most home buyers do not want to purchase a home which needs repair.  If you take steps to improve your home's appearance (many of which aren't even that expensive) you will improve the chances for a prompt sale.
  • Terms: If you are in a position to offer potential purchasers "terms" you expand the number of buyers who could purchase your home.  If you can afford to help the buyer with settlement costs or are flexible with your closing date, please let me know.  If you can afford to help the buyer finance the purchase of your home, be sure to let me know that too.  If you can offer terms, you might obtain a higher price that if you don't offer terms.
  • Competition and Market Strength:  If there are a lot of homes similar to yours available, then you may have to lower your price to distinguish your home from other available homes.  If it is a "seller's market" with homes selling quickly, then you may obtain a higher price than if it is a "buyer" market with more homes taking longer to sell.

A seller has control over all the factors above except for location, competition and market strength.  I will work with you to influence those factors under your control to maximize your chances of selling your home for the best price, in the shortest period of time.